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Research papers

Using research to improve global marketing

The paper describes how research was used to assist in the development of a relationship marketing programme designed to increase brand awareness and to position British Telecommunications and its family of alliances as a global telecommunications...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Jill Seabrooke, David Spilsbury
June 15, 1998
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Citation

Seabrooke and Spilsbury (1998a, June 15). Using research to improve global marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-research-to-improve-global-marketing